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Marketing Case
Vuori
A celebration of man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life. In collaboration with Best Friends Animal Society.
Concept imagery was generated through Midjourney & Pinterest experimentation.
Jul
2025
Marketing Case
Vuori
Marketing Case
Vuori
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
Jul
2025
Jul
2025
Illustration, Design
Vuori
A chaotic ode to Notes Apps, what I believe are portals to the soul. A collection of 2AM thoughts I'm not sure I should be proud of.
Truly a happy byproduct from the class I originally registered for solely to fulfill a graduation requirement.
A class project from "Comics & Zines."
May
2025
Marketing Case
Vuori
Marketing Case
Vuori
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
Jul
2025
Jul
2025
Marketing Case
Nike Run Club
Group strategy pitch centered around Nike's rich cultural heritage.
I had the incredible opportunity to pitch to a former Nike, Madison Square Garden, Pepsi-Cola Marketing VP with a team of 3 incredibly creative Duke students.
We received overwhelmingly positive feedback, including comments that our "strategy checked all the boxes," and that our slide deck was closely resembled to those he'd see at Nike
Apr
2025
Marketing Case
Vuori
Marketing Case
Vuori
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
Jul
2025
Jul
2025
Illustration, Design
Vuori
An educational social media campaign garnering 3M+ views, 130k+ likes, and 10.5k followers on TikTok.
When confronted by the absurdness of college admissions as a high school junior, I understood that without my support system, the whole application process was near impossible. The Career Club was my retrospective outpouring of advice I wished I'd heard.
This playful campaign targets disparities within educational resource access through resources, & partnerships.
June
2023
Marketing Case
Vuori
Marketing Case
Vuori
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
Jul
2025
Jul
2025
Branding & Design Case
Vuori
WANG is a conceptual wood writing utensil brand creating sleek writing experiences.
The project features fun collaborations with LA 2028 Olympics & Mont Blanc.
Feb
2023
Marketing Case
Vuori
Marketing Case
Vuori
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
A late summer/fall Vuori campaign in partnership with Best Friends Animal Society.
Inspired by man's best friend who reminds us to be the underdog, stay loyal, run free, and chase life.
Concept imagery was generated through Midjourney & Pinterest experimentation.
Jul
2025
Jul
2025
Creative problem-solver devoted to designing experiences that make people feel seen, valued, and connected.
In a world that grows ever more digital, I’m driven to preserve what makes us deeply human.
A Duke University student, I love to explore, make, and adventure. Most recently, I spent 5 days backpacking with my siblings around Mont Blanc (French Alps).
Always eager to learn from others. Let's talk!
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